Trailing the Competition

EverQuest II and World of Warcraft are the two MMOs that I’ve spent the most time with; three and a half years subscribed to EQII, and approximately one and a half with WoW.  Despite no longer having an active subscription to either one, I still follow the news from both games as much as I can.

Both games received major patches recently and both released cinematic trailers for their respective patches.  The first one I saw was for EQII’s Game Update 54, Will of a Tyrant.  Here it is, courtesy of YouTube:

I’ve always thought EverQuest II could use some work in the advertising department.  The trailers they’ve released over the years have never really done much for me, but my immediate reaction to this one was generally positive.  I find it to be more “cinematic” than previously released trailers, with the sweeping camera movements, the music, and the semblance of a story behind it (albeit small), as opposed to randomly inserted action scenes without context.

Soon after, World of Warcraft released a trailer for Patch 3.3, Fall of the Lich King.  Once again, courtesy of YouTube:

World of Warcraft, in contrast to EQII, has never lacked for advertising, consistently releasing top quality trailers.  To me, there is an obvious difference in quality between these two trailers, and yes, I think the WoW one is significantly better.  The camera work, the pacing, and the music are all masterfully executed, not to mention the story.  Anyone who has played Warcraft III and its expansion will be familiar with the story of Arthas and its significance in Warcraft lore, and for over a year now, WoW has been re-telling that story, building its players up for the events depicted in the trailer.  For over a year now, players have been chomping at the bit to get at Arthas/The Lich King, and as I watch the trailer I can’t help but feel an epic sense of anticipation.  Even though the chances that I’d even be able to take part in any of the fights depicted in the trailer are slim to none, I still feel an urge to resubscribe.  That is some great advertising.

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