Jordan Robinson

Director of Software Engineering · Principal Engineer

Summary

Hi! I'm an engineer with experience in every aspect of game development. From programming to 3D art, sfx to graphic design, whatever you're looking for I've done it for a shipped product.

While my focus over the years has been programming my other skills have helped me with optimizations, technical art, and creative solutions to the challenges faced with lower-end hardware.

Skills

—C# & C++ (15 yrs)
—Unity Engine (10 yrs)
—Engineering Management (6 yrs)
—XR Development - Magic Leap, Quest
—Shader Authoring (HLSL & Graphs)
—Multithreaded & Networked Systems
—Performance Profiling & Optimisations
—3D Modelling - 3DSMax, ZBrush
—CI/CD Pipeline Design
—Education/Course Development

Education

B.Eng. Electrical Engineering

McMaster University

Hamilton, ON

Experience

Magic Leap

Remote

Director, Principal Software Engineer

Apr 2025 – Present

›Leading development with partners to create an Editor for an in-house game engine.
›Created a suite of realtime profiling tools: flame graphs, CPU sample tree views, and memory tracking for the engine.
›Supported the AndroidXR launch by building open-source sample apps in JetpackXR.
› Authored the open-source Spatial Mesh Serializer and UnityGLTF Interactivity packages for Unity.

Senior Manager, Staff Software Engineer

Aug 2022 – Apr 2025

› Led development of Workshop, a first-party multi-user app for the Magic Leap 2 AR headset (Unity/C#).
›Created threaded triangle-accurate raycasting library which allowed for precise selection in complex scenes at 60Hz.
›Built a threaded DXT texture compressor for user-generated content to help with frametimes and VRAM usage.
›Optimised first-party apps with Unity Profiler, Frame Debugger, RenderDoc, and RadeonGPUProfiler.
›Presented Magic Leap Remote Rendering demo at CES 2023 in partnership with NVIDIA.

Conestoga College

Waterloo, ON

Lead Software Engineer — XR & VR Lab

Feb 2021 – Aug 2022

›Taught and wrote curriculum for college Game Design and Virtual Reality Production programs.
›Led XR and WebGL training simulation development in Unity; grew and managed teams from 5 to 30 developers.
›Deployed cloud services for saves, email, and professor-controlled runtime scenario adjustments (firefighting, policing).
›Built their CI/CD pipeline: Unity Build → Asset Bundle CDN → SCORM Packaging → LMS Deployment.
›Heavily optimised sims for low-end hardware and poor network conditions as courses were "bring your own device."

TimeSink Inc.

Mississauga, ON

Owner

Jan 2016 – Present

›Designed, developed, and launched an online multiplayer title on Steam (Unity/C#, 3DSMax, Photoshop, Zbrush, Audacity).
›As a challenge only the soundtrack was outsourced and no code/assets were purchased whatsoever.
›Created The Jag and The Detonator items for Team Fortress 2 — over 4 million items owned by players worldwide.

Robinson Automotive

Mississauga, ON

General Manager & Automation Engineer

2006 – 2016

›Built C#/.NET, WPF & SQL automation tools that drastically reduced administrative and customer-relations labour hours.
›Managed technicians, client scheduling, part deliveries; built and maintained all onsite servers and workstations.